In this post, we'll take you back to the time when android smartphones were not so popular and were quite expensive to buy. We all had Nokia & SAMSUNG phones around us with amazing 5-megapixel cameras and numeric keypads below the screen.
Ending the era of keypad devices, Micromax entered the Indian market, bringing low priced rebranded smartphones from China which where affordable.
You don’t see Micromax smartphones in the market these days. Why? I will tell you what happened to this smartphone company and how it failed to survive in the Indian smartphone market.
Almost 75% of Indian smartphone company were distributors of International phone companies in India. Micromax initialy was a distributor of Nokia Payphones and Coinbox phones. Nokia sold its payphone business and then Micromax tried its luck in the smartphone market by importing Outdated Chinese smartphones and sell them rebranded with their own name on top. This turned out to be very successful.
Indian smartphone industry & market was a market of budget and cheap smartphones in 2010's and at that time people were so much interested to get their hands on these newly launched android smartphones no matter how much they hang and how much resources they have. The only thing that mattered to them was a good and big screen and android os and good numbers of games and applications.
Micromax did well and Chinese companies were watching this happen in India then they decided to make new phones and sell them here in India because outdated phones were doing great so new phones will surely rock the market. Xiaomi entered the market with 2 to 3 smartphones and did very well. Then 4g era comes and all these Micromax phones became so outdated that people are running away from them. No one wants a 3g handset if they have the option to choose a 4g device in the same price segment and they will also get updated operating system, a good camera and bigger battery. Demonetization and lack of proper after-sale service buried this brand deep into the memories of customers. India is a country of selfie lovers and you will be surprised to know that in 2014 60% selfie-related deaths have happened in India. These Chinese companies took advantage of this and launched high-quality camera phones for selfies and people went crazy to buy these smartphones like oppo,vivo,redmi rocked the market.
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